Excerpt From a Jobvite Survey (http://bit.ly/1nCSolZ)
In Topic 1 we discussed the rise of digital residents, and Topic 2 covered the importance of managing online identities. The shift towards the digital revolution is ever so prevalent, and today we can see this in recruitment; progressively shifting towards online or social recruiting. In 2014, a recruiting survey shows that 73% of recruiters plan to invest more in social recruiting. (Jobvite, 2014) Therefore, in this digital age it is important for job-seekers to develop an authentic digital professional profile.
How to Create a Killer LinkedIn Profile
The first step in achieving this is to create an effective and professional social recruitment profile, especially so on LinkedIn. The above-mentioned survey shows that 94% of recruiters and HR professionals use LinkedIn as the go-to social network for recruiting, and 83% of job-seekers flock to Facebook and LinkedIn. (Jobvite, 2014) Creating an effective and professional LinkedIn profile is therefore important as it serves as a job board and resume/profile database for recruiters. An effective profile should: establish one’s expertise, captivate one’s audience, be creatively written, be rightsized not supersized, use robust headlines, and not oversell/overpraise for authenticity. (Drake, 2001)
TED Blog (http://blog.ted.com/)
Another great way of building a professional online presence is to write and showcase a professional blog. A blog allows one to: demonstrate passion and enthusiasm by demonstrating intelligence and ability to engage important issues surrounding the industry critically, express creativity through well-written communication skills as an intrinsic element of one’s daily life, and stay current and in-the-loop from discussing current affairs in blog posts. (The Employable, 2014) Don Tapscott, CEO of The Tapscott Group, creates a work-learning environment by adopting a training strategy where “Everyone must blog.” (Tapscott, 2014)
Having mentioned blogging, one should also practise professional social media integration. Recruiters are increasingly utilising social media to discover talent, with 66% using Facebook as a source for recruiting, and 52% using Twitter. Recruiters evaluate social profiles for professional experience, industry-related posts, mutual connections, specific hard skills, cultural fit and examples of work. While LinkedIn performs better at evaluating these assets, Facebook ranks high among recruiters to evaluate cultural fit and assess mutual connections. (Morgan, 2014) Social media sites can be beneficial in that they can display projects and organizations one might be involved in, while linking these social media sites back to their LinkedIn profile or other pages allows for better SEO so that when employers Google/Bing/Yahoo search the individual’s name they find something professional and compelling. (Parcells, 2014) However, a tasteless tweet can ruin one’s career and reputation in minutes, as with the case of Justine Sacco. (Ronson, 2015)
To end off, I’d like to engage you in a discussion: Evaluate my online portfolio – www.shfqmzln.com – and comment how effective my digital profile is.
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List of References:
Collamer, N. (2013) The Perfect Elevator Pitch To Land A Job. Available at: http://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/#16f05fd77cbd (Accessed: 9 November 2016).
Don Tapscott (2014) Five ways talent management must change. Available at: https://www.weforum.org/agenda/2014/10/don-tapscott-talent-management-millennials/ (Accessed: 9 November 2016)
Drake, S.M. (2001) Freelancing for dummies. New York, NY: Hungry Minds Inc,U.S.
Jobvite (2014) Social Recruiting Survey 2014. Available at: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf (Accessed: 9 November 2016).
Morgan, H. (2014) 6 Things You Should Know About Social Recruiting. Available at: http://money.usnews.com/money/blogs/outside-voices-careers/2014/10/22/6-things-you-should-know-about-social-recruiting (Accessed: 9 November 2016).
Parcells, N. (2014) How to Create a Killer Online Professional Profile. Available at: https://www.looksharp.com/blog/how-to-create-a-killer-online-professional-profile (Accessed: 9 November 2016).
Ronson, J. (2015) How One stupid Tweet blew up Justine Sacco’s life. Available at: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=1 (Accessed: 9 November 2016).
The Employable (2014) How blogging can help you get a job. Available at: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/ (Accessed: 9 November 2016)