Digital Profiles – Hire Me!


Excerpt From a Jobvite Survey (

In Topic 1 we discussed the rise of digital residents, and Topic 2 covered the importance of managing online identities. The shift towards the digital revolution is ever so prevalent, and today we can see this in recruitment; progressively shifting towards online or social recruiting. In 2014, a recruiting survey shows that 73% of recruiters plan to invest more in social recruiting. (Jobvite, 2014) Therefore, in this digital age it is important for job-seekers to develop an authentic digital professional profile.

How to Create a Killer LinkedIn Profile

The first step in achieving this is to create an effective and professional social recruitment profile, especially so on LinkedIn. The above-mentioned survey shows that 94% of recruiters and HR professionals use LinkedIn as the go-to social network for recruiting, and 83% of job-seekers flock to Facebook and LinkedIn. (Jobvite, 2014) Creating an effective and professional LinkedIn profile is therefore important as it serves as a job board and resume/profile database for recruiters. An effective profile should: establish one’s expertise, captivate one’s audience, be creatively written, be rightsized not supersized, use robust headlines, and not oversell/overpraise for authenticity. (Drake, 2001)


TED Blog (

Another great way of building a professional online presence is to write and showcase a professional blog. A blog allows one to: demonstrate passion and enthusiasm by demonstrating intelligence and ability to engage important issues surrounding the industry critically, express creativity through well-written communication skills as an intrinsic element of one’s daily life, and stay current and in-the-loop from discussing current affairs in blog posts. (The Employable, 2014) Don Tapscott, CEO of The Tapscott Group, creates a work-learning environment by adopting a training strategy where “Everyone must blog.” (Tapscott, 2014)

Social media app icons on a smart phone

Having mentioned blogging, one should also practise professional social media integration. Recruiters are increasingly utilising social media to discover talent, with 66% using Facebook as a source for recruiting, and 52% using Twitter. Recruiters evaluate social profiles for professional experience, industry-related posts, mutual connections, specific hard skills, cultural fit and examples of work. While LinkedIn performs better at evaluating these assets, Facebook ranks high among recruiters to evaluate cultural fit and assess mutual connections. (Morgan, 2014) Social media sites can be beneficial in that they can display projects and organizations one might be involved in, while linking these social media sites back to their LinkedIn profile or other pages allows for better SEO so that when employers Google/Bing/Yahoo search the individual’s name they find something professional and compelling. (Parcells, 2014) However, a tasteless tweet can ruin one’s career and reputation in minutes, as with the case of Justine Sacco. (Ronson, 2015)

To end off, I’d like to engage you in a discussion: Evaluate my online portfolio – – and comment how effective my digital profile is.

[431 words excluding citations & captions] 

Reflection on Topic 3

List of References:

Collamer, N. (2013) The Perfect Elevator Pitch To Land A Job. Available at: (Accessed: 9 November 2016).

Don Tapscott (2014) Five ways talent management must change. Available at: (Accessed: 9 November 2016)

Drake, S.M. (2001) Freelancing for dummies. New York, NY: Hungry Minds Inc,U.S.

Jobvite (2014) Social Recruiting Survey 2014. Available at: (Accessed: 9 November 2016).

Morgan, H. (2014) 6 Things You Should Know About Social Recruiting. Available at: (Accessed: 9 November 2016).

Parcells, N. (2014) How to Create a Killer Online Professional Profile. Available at: (Accessed: 9 November 2016).

Ronson, J. (2015) How One stupid Tweet blew up Justine Sacco’s life. Available at: (Accessed: 9 November 2016).
The Employable (2014) How blogging can help you get a job. Available at: (Accessed: 9 November 2016)

10 thoughts on “Digital Profiles – Hire Me!

  1. Vivian T. says:

    Hello Shafiq,
    Your flow of content is crisp and to the point, making it so easy for readers like me to know what exactly what I have to do to better my digital profile! Also it was really tasteful to end your post with getting people to evaluate your personal website.

    However, your paragraph on Linkedin doesn’t mention about the time it takes to maintain a Linkedin account; which is essentially what makes it effective, as opposed to simply owning a profile. According to a post by Linkedin on the disadvantages of Linkedin, the profile requires time and effort to maintain (McDonald, 2016), which defeats the purpose of me trying to enhance my job search process. By ‘enhancing’ I mean getting a job faster and cut through clutter.

    I guess ultimately the platform is useful for people who really make the effort, just as with any other medium used in a job search?

    Liked by 1 person

    1. Shafiq Mazlan says:

      Thank you for the comment, Vivian!

      I’m glad my post was beneficial to you and feedback like yours keeps me going! You were right that I did not mention about the time it takes to maintain an effective and professional LinkedIn account. As much as I would like to blame it on the word limit for this post, I’m aware of this factor, but my point on creating a LinkedIn account was mainly to drive the importance of owning one in order to kickstart an authentic digital professional profile. I included a video teaching users how to create an effective one at that, and I believe this video shows users the amount of time and effort it takes to maintain the account as well. Thanks for pointing this out!

      With regards to your last question, yes I do agree with you to a certain extent, however, I would like to add on that in this digital age, sometimes the use of online platforms give you an edge as compared to traditional platforms.

      Once again thank you for your input Vivian, and I will leave a comment on your post too!


  2. ltng2 says:

    Hi Shafiq! Love how concise and detailed your post is!

    You mentioned blogging is a great way to build a professional online presence and it got me thinking if blogging can cause someone to lose authenticity in the process as well? As some people may try to “sugar-coat” the content in their blogs to impress others, since it is meant to be a professional blog and there is a chance potential companies or brands may see it. People might also be influenced by others just to gain recognition for their blogs.

    Additionally, I like the clean and neat look for your online portfolio! However, since your logo & website URL is already the shortened version of your name, maybe you can include your full name on the header of your website so people can identify you and search for you easily? This may help to ensure your portfolio is effective and aid in appearing on the first page of Google search. Just my two cents!

    Liked by 1 person

    1. Shafiq Mazlan says:

      Hi Liting, thank you for your comment!

      You’ve brought up a good question regarding authenticity in blogging. To me, blogging is an expression of your creative analytic ability and your personal views. While yes it is true that bloggers, including myself, can “sugar-coat” the content of our blogs, I believe that this wouldn’t affect one’s authenticity for 2 reasons: firstly the blogger is merely using the blog as a platform to practice and enhance his communication and discussion skills, and improving or flaunting one’s expressive prowess is simply a way of selling oneself. Secondly, the opinions and content of an article are not a reflection one’s identity, hence it does not affect one’s authenticity to a substantial extent. However, a blog can be biased instead, where information expressed does not come from a fair or neutral standpoint.

      As for your comment on my portfolio, I did include my full name on the contacts page, and the stylised short-form of my name is actually the name of my visual identity itself, which means that it is the pseudonym that I operate under. It’s a good thing that you mentioned about letting my name appear first in a Google search, and yes I have done a Search Engine Optimisation on my website, and I tagged my name in many of the buttons and images all over the website but is only visible to me, and not to visitors of the page, in order to maintain the minimalist style of my website.

      Once again I would like to thank you for your constructive feedback, and I too have left a comment on your post. Please reply my comment if possible so that I can understand your views better.


  3. uosjiajiun says:

    Hello Shafiq,

    Well summarised entry you’ve got, clear and straight to the point.

    Like you, I mentioned about having a LinkedIn profile is the way to go when establishing yourself online professionally because it is the most popular and certainly the fastest way you can push your professional profile to an audience. I would also like to add on that it also important that not only does having a well made LinkedIn profile boost your professional identity, it is also important that you maintain it on a regular basis and have updated information to stay authentic.

    I also find it particularly true when you mention the integration of social media. This leads back to topic 2 of managing multiple identities, in this case managing your multiple social media profiles. Integrating multiple medias lets you reach a broader audience, but it is also easier to reach your personal profiles which may not work well professionally. So I guess there is a need for privatising personal contents to a certain extent so as not have it affecting your professional image. Then again, your entry also mentioned of increasing companies using Facebook and Twitter to assess cultural fit and mutual connections.
    So will privatising these personal pages decrease my chance of employment? What do you think?

    Liked by 1 person

    1. Shafiq Mazlan says:

      Hi JJ, thanks for your comment!

      Yes, you’ve brought up an important point of maintaining and updating one’s LinkedIn profile holistically, and I fully agree with you. What good is a well-written description of oneself if the information provided is not up to date?

      In regards to your final question, I personally believe that privatising your personal page will not decrease your chance of employment. Instead, you should compartmentalise your personal life from your professional life online, and your personal online handle should be different from the handles of your professional profiles. This way, if a potential employer does a Google search on your consistent professional handle, only your professional accounts will appear, giving you a consistent and sharp look.

      Thank you for enlightening me on your constructive feedback, they’ve really helped me widen my view on this topic.



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